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With one of the most iconic helmet designs in college football history, the University of Michigan's recognizable maize winged look on navy shells has been around since 1938 when Herbert “Fritz” Crisler left Princeton University for Ann Arbor. Crisler brought his preferred design to the Wolverines and the rest was history.
While Michigan's color scheme and uniform combination haven't strayed too far from tradition, the Wolverines have donned several different alternate options over the past decade including striped shoulders, two-toned jerseys and most recently, an all-maize getup in the 2017 season opener vs. Florida.
"I'm good with them," Harbaugh said after initially seeing the mock ups. "Of course, I didn't design them. I'll tell you right now, I'm not a designer. My wife would tell you I don't have good taste anyway. But this is the 200-year anniversary of the school, there was that pitch there with the school color of maize."
The Wolverines have also tried matte shells during that stretch and some helmet options with numerals stuck on the side. For a uniform design that screams tradition, how would Michigan look in updated garb?
IU_Customs on Instagram just released a ton of new alternate helmet options across college football, from stylized white-based mocks to secondary logos with updated finishes. Here's his take on Michigan's alternate concepts with various never-before-seen options:
A play on the current iconic design, here's an anodized version of Michigan's maize and blue lids with a gold and midnight navy twist. Looks pretty good, right? The contrasting facemask really sets this look off. The one addition we'd include is a navy bumper with a gold 'Block M' instead of the current white bumper and maize letter on this concept.
Michigan athletic director Warde Manuel has said on the record that Michigan's interest in potential alternate uniform and helmet options is all up to Harbaugh. And he seems receptive to tweaks.
"Why not?" Harbaugh said in 2017. "People ask things and my usual answer is 'yes.' So we'll give it a roll."
Perhaps Michigan will go to a one-off helmet design in the not-so-distant future with its partnership with Nike and Jordan Brand? Admittedly, this helmet is a bit far-reaching in that regard. The first of several updated secondary logos featured by IU_Customs, here's a play walmart money card balance espanol an actual Wolverine logo in gold chrome. This would be appealing when paired with Michigan's all-maize look donned in 2017, only the second time in program history the Wolverines went all-bright monochrome on gameday (1928 vs. Navy).
Toss whatever you thought resembled Michigan out of the window. So much for adhering to a classic. If the Wolverines were going for a black-out look, maybe it works, but the fierce new Wolverines logo gives off Missouri Tigers vibes and since when is silver a part of Michigan's palette? The effort was there, but this one misses the mark.
Our favorite alternate Michigan helmet from IU_Customs, this three-color, chrome fade is sleek, but there's one question we have — with what jersey and pants combination could you pair it? The Wolverines would almost be forced to come up with gray alternate apparel to compliment the helmet or go with the blue and maize home option.
Too busy for our liking, but this could work during Military Appreciation weekend or a Salute to the Heroes special game. The two-tone facemask is a neat detail, along with the maize stripe going down the center of the helmet.
Bravo. It may not be ideal for the traditionalists within the Michigan fanbase, but here you have a recognizable oversized 'Block M' and a helmet color that would look great with the Wolverines' current road uniform combination. All-white on gameday at Ohio State? Michigan fans would love this helmet, that gives us a Nike Pro Combat vibe from the mid to late 2000s. Of all the designs, this white helmet is the most 'game-ready', if that makes sense.
Another iteration with a stylized secondary Wolverine logo, here's a maize version of one we've seen previously from IU_Customs on a navy shell. This one has promise and contrasts well. Imagine this look with a pearl-like finish or even on a matte shell? The navy helmet stripe completes one of the better Michigan concepts of the set.
Michigan's current apparel and branding partnership with Jordan Brand began Aug. 2016 with a record-setting 15-year, $173.8 million deal. Michigan was the Nike subsidiary's first brand off into college football and Jordan Brand has since outfitted North Carolina, Florida and Oklahoma. Harbaugh remembers his first conversation with Michael Jordan, who he thought was a football recruit.
"There was another player we were recruiting at the time named Michael Jordan, who was an offensive lineman," Harbaugh said last year on "The Dan Patrick Show." "He plays for Ohio State now. But yes, at the time we were recruiting Michael Jordan and there was of course Michael Jordan. "I was like, 'Which Michael Jordan is this?'"
The Wolverines were one of the first teams to debut Jordan Brand's signature Jordan I Retro cleat last season, an instant home run among players and staff. This particular Jordan model -- outfitted for the first time ever in Michigan's familiar navy blue and maize colors -- originally released in 1985 and was later retroed in 1994. Now, the Air Jordan 1 Retro is one of the best-selling models on the market. This specific design however won't be available to consumers and is considered a player-exclusive only.
Uniform reveals are always a great way to get fans excited for the upcoming season, but this year's uniform reveal by the University of Michigan has revealed something that's never been seen on a college or professional football field: their uniforms will be manufactered by Nike's subsidiary, Jordan Brand.
On the surface, this seems a little strange, given that Jordan Brand has always been known as a manufacturer of basketball apparel. That said, it's actually a good move on the company's part as a way to broaden their customer base. By delving into the football apparel market, Jordan Brand has begun the process of marketing their products to perhaps the largest sports consumer base in America — football fans.
Here is a look at the uniform:
Of course, the first thing that jumps out is the Jumpman logo, which seems a bit out of place on a football uniform.
Here is the home uniform. Interestingly, while the yellow is technically the same as always, Nike calls it "amarillo," as opposed to Michigan's official color of "maize."
Even the gloves will have the Jumpman logo.
The players will also be given Jordan shoes, these trainers.
Not only is Jordan Brand making Michigan's uniforms, they're also making head coach Jim Harbaugh's duds that he'll sport on the sideline next year:
Beginning in 2016, all of Michigan's apparel will be supplied by Nike, ending an eight-year relationship with Adidas, the school announced Monday.
The contract with Nike runs through 2027 and Michigan has the option to extend the deal through 2031. Financial terms will be released next week.
As part of the agreement, which applies to all Wolverines sports, Michigan students will be participating in internships at Nike's headquarters.
“After careful consideration, the right partner for the University of Michigan was Nike,” interim athletic director Jim Hackett said in a statement. “This decision, this partnership is about more than Michigan athletics; at the core, it is about our University community and it is about two great names reuniting for an opportunity that speaks to more than uniforms and apparel.”
Michigan switched from Nike to Adidas in 2007, signing a deal that paid the school $4.4 million in equipment and apparel, plus another $3.8 million in cash. The deal was believed to be the richest in college sports until Notre Dame signed a 10-year, $90 million pact with Under Armour.
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Jim Harbaugh thought he was being pranked on the phone.
"Come on," Harbaugh said. "Come on! Who is this, really?"
"This is Michael Jordan," the caller repeated.
Last summer, the greatest basketball player of all time was calling to propose a business opportunity that the second-year Michigan head coach couldn't refuse: for the Wolverines "to be the first and only u of m football uniform 2016 school, program, in the world to be Jordan," Harbaugh said, according to Adam Schnepp of MGoBlog.
Harbaugh recalled the conversation at the Aug. 2 launch event for Michigan's groundbreaking apparel deal with Nike and its Jordan Brand subsidiary.
The only thing missing for Harbaugh must have been the blaring horns from the intro to "Hail to the Victors" playing in the background.
The apparel deal between Michigan, Nike and Jordan Brand—which became official on Aug. 1—could be a game-changer on a few levels.
Sure, there's a lot of money involved. As Mark Snyder of the Detroit Free Press reported, the deal's value could reach north of $170 million over the next 15 years. At the time the deal was announced last summer, it was the richest of its kind—though it has since been surpassed by those of Ohio State [Nike], Texas [Nike] and UCLA [Under Armour].
But the Michigan program and Harbaugh are the biggest winners. Because when it comes to this deal, the student-athletes wearing maize and blue are the only ones "up to something."
Two months into the deal, Michigan is basking in the glow of the partnership with events such as the DJ Khaled-assisted uniform launch for basketball on Sept. 30.
What began as a pep rally to see the new threads turned into a concert featuring the nation's most famous hype man. Sneakerheads around the nation gasped at the maize-and-blue colorways showcased in a number of different retro Jordan shoes on display. Michigan basketball players were shouting out their social media channels on Khaled's Snapchat account, as For The Win's Alysha Tsuji detailed.
It was far from a typical uniform reveal, and events such as these bring the type of energy and hype Michigan hopes is the new normal in Ann Arbor.
It's too soon to know what kind of effect the partnership will have on Michigan recruiting, but there may be clues in the buzz. J'Marick Woods, a 4-star safety commit from Florence High School in Alabama, says news of the deal instantly struck a chord with him and his classmates.
"The first thing that came to my mind was how unique it was," Woods says. "Michigan is going to be the first college football team to have the Jumpman logo on their jersey. I really like that, and I think it's cool. A brand like Jordan speaks loud nowadays. Why not be associated with one of the best brands in the world?"
Woods says the members of the 2017 recruiting class have a group text, and the conversations have revealed how excited they are about going to the only school wearing Jordan Brand.
Michigan fans are also excited. They set social media ablaze when the new merchandise was revealed, as Dan Carson of Fox Sports highlighted.
The gear went on sale at The M Den—Michigan's official merchandise retailer—at the stroke of midnight on Aug. 1, and in the early-morning hours of that day, the average shopper spent $300, ESPN's Darren Rovell reported.
Whitney Wagoner, director of the Warsaw Sports Marketing Center at the University of Oregon, says that kind of hysteria is great for the momentum Harbaugh is trying to create at Michigan, which has long had a huge and passionate fanbase but has never been considered hip or cutting-edge.
"If you combine hiring a new head coach with a larger-than-life personality that Harbaugh has, I think signing with a company like Jordan Brand helps re-establish them as a leader in the modern space," Wagoner says.
But Harbaugh has had fans at a fever pitch since he came back to Michigan. It's on the recruiting trail where the Jordan Brand contract will be measured.
The deal is "meant to appeal to 17- and 18-year old recruits," says Kristi Dosh, a sports business analyst with Forbes. "That's what it's really all about. Partnering with Jordan Brand gets you a lot of PR value and buzz, and it's attractive to recruits."
Steve Wiltfong, director of recruiting for 247Sports, says he doesn't expect the switch in apparel providers to factor directly into the Wolverines landing more 5-star recruits, but he says it's a tool that could help put them over the top with a handful of players u of m football uniform 2016 may be torn on where they would like to attend college.
It's clearly a tool Michigan was anxious to use.
Aug. 1 was the first day that programs could send official offers to top prospects, but the Wolverines waited a day—until after the Jordan launch event—to send theirs out. It wasn't by accident that Michigan offer letters prominently featured the Jumpman logo.
"Recruiting is a game of inches, and you never know which inches will win you a commit," Wiltfong says. "So anytime you are getting positive media attention, it's a good thing. For Michigan to wear the Jumpman jersey, I think it looks fresh, and I believe most recruits feel the same way."
Michigan's 2017 class currently ranks No. 9 in the Scout.com team rankings. Its 18 commits hail from 10 different states—including Alabama, Florida and Georgia in SEC country.
Like many sneakerheads, Woods admits he grew up coveting retro models of his favorite Jordan shoes. His favorite shoe is the Retro 11.
As sneaker enthusiast Erich Dela Cruz Jr. captured on Instagram (h/t Brad Crawford of 247Sports), he may get the chance to wear a player-exclusive, maize-and-blue model of the Retro 11s during his time in Ann Arbor.
"Growing up, I'm kind of like everyone else who loves Jordans," Woods says "That's what you see everyone walking around in, and it's a big deal when you have the newest pair that came out. It was the biggest trend in shoes when I was growing up."
In Harbaugh's world, the status quo in college football is like a disease. Judging from his tenure to this point in Ann Arbor, to destroy it is the unofficial mission statement of his program.
He ruffled the feathers of talking heads and coaching peers with his cross-country, barnstorming tour of satellite camps in the summer and the digs he took at Alabama head coach Nick Saban and other rivals whenever the opportunity presented itself.
No team commanded as much attention as the Wolverines did this summer, but the Jordan deal was the ace up Harbaugh's sleeve.
Under its previous deal with Adidas, a provision in the agreement stated that Michigan would always be the highest-paid university in the sports apparel giant's catalogue, according to Matthew Kish of the Portland Business Journal.
But the Adidas era had its share of issues, as The Big Lead's Ty Duffy detailed, including problems with quality control and aesthetics.
"To me, it sounds like this is more of a cultural fit," Dosh said. "Adidas and Michigan just weren't on the same page when it came to how they wanted the brand represented, the feeling you get when you see the uniforms and the apparel and that kind of thing."
All the same, Kish reported that Adidas wanted to keep Michigan under its umbrella, and Under Armour was also courting the Wolverines.
Considering Under Armour just signed UCLA to a 15-year, $280 million pact—more than $100 million richer than Michigan's Jordan contract—Michigan perhaps left money on the table by choosing to go back to Nike, which had the university's first apparel deal.
"It's likely that Under Armour and Adidas both offered more than Nike," Kish says. "Michigan's provision with Adidas meant they would always be No. 1 with them. I don't know that that kind of deal existed anywhere else. It does a take a little bit of a chance by getting rid of that language."
"Their deal now goes out 11 u of m football uniform 2016 with an option for four more," Kish adds. "So there could be a risk at the back end of the deal where other schools are getting more than Michigan and their deal is no longer the best in class."
Sources close to both sides confirmed that Harbaugh was instrumental in pushing for the change to Nike and Jordan Brand. As Nick Baumgardner of MLive.com noted, Harbaugh even designed the coaching shirt he is wearing on the sidelines this fall.
While Jim Hackett, then the interim athletic director, led a thorough vetting process of all three brands, Harbaugh understood the ramifications of teaming up with Jordan and the impact it would have on recruits.
"Michigan is a football facility right now where if you think of a good idea, they are going to try and do it—whether its recruiting or anything else," Wiltfong said. "This was obviously a great idea because it adds swagger and buzz to your program. Not only in the uniform, but with the type of star power it attracts to your brand."
In the 10 years prior to Harbaugh's arrival, Michigan went 73-53. In that period, the Wolverines had three coaches and the same number of five-win seasons as double-digit-victory totals: two.
With that in mind, it made sense for Harbaugh to want to bring a fresh approach to his team's look on game day.
But what made Jordan Brand want to move into a sport foreign to the one its namesake forged his reputation in?
Of course, there's money to be made on a retail level with Michigan apparel. It doesn't hurt that the deal would help them speak on a broader level to a key target demographic: young, male athletes.
"It's signaling a strategy for Jordan Brand beyond basketball," Wagoner says. "Jordan Brand has non-basketball on their list of athlete endorsers. They have a few NFL players, a NASCAR driver and a couple of other baseball players and figures in other sports. But this might be the most aggressive move beyond basketball from a communications standpoint that we've seen."
As MJ himself referenced in his initial conversation with Harbaugh, the company has bigger plans for this deal, as Schnepp noted. It wants the marriage between the Jumpman and Michigan football to resonate with consumers in a manner similar to the University of U of m football uniform 2016 connection to Nike.
Wagoner admits she and her colleagues in Eugene have often discussed the role and the strength of the bond the Swoosh has with Oregon's program and the impact it's had in the Ducks' rise to prominence.
While it's nearly impossible to put a dollar amount on it, there's clearly a symbiotic relationship there. Both parties have thrived since aligning. If Jordan Brand is able to execute its vision for the partnership, the Jumpman will loom large in Ann Arbor for the foreseeable future.
"I would imagine it will happen in Ann Arbor also," Wagoner said. "The difficulty becomes how you quantify that and how you put it into an algorithm and come up with an ROI. But all of these things, brand position, interest and chatter, and the fact that people are paying attention and talking about it. The impact it has on the fanbase, recruits and the community, it definitely plays a part in the overall valuation of this deal."
If the deal is as successful as both parties anticipate it to be, the next question for Jordan Brand undoubtedly will center on whether they choose to outfit additional universities. After all, there's no language in the Michigan contract that prohibits Jordan U of m football uniform 2016 from partnering with other schools in the future.
Because footwear figures to continue to be Jordan Brand's bread and butter, there isn't the same type of pressure to add to the portfolio as Under Armour had after launching its breakout deal with Maryland in 2008.
But Wagoner says she won't be surprised if, after the novelty of exclusivity wears away from the Michigan deal, Jordan Brand explores the possibility down the road.
"This is Brand Jordan's investment, and it has to make sense for their business," Wagoner said. "So they will keep a close eye on whether or not they are seeing some of the returns they anticipate. But I would say we also don't often see brands doing deals such as these with only one school. We can't point to any that have just one."
Given the overwhelmingly positive response to the Jordan deal from Michigan fans, alumni and recruits, other programs are likely to listen to Jordan Brand's pitch.
For now, the Big House will be the only football field that has athletes and fans alike jumping like Jordan.
Ever the competitor, Harbaugh has a chance to revel in the standard of greatness Jordan set during his legendary playing career on the hardwood.
Listening to him speak at the launch event about what the Jumpman signifies to him, Wolverines fans could easily imagine his words outlining his goals for the Michigan program in the coming years.
The Jumpman symbol personifies where he wants to lead the Maize and Blue.
"It's evident here when you talk Jordan," he said that day. "Michael Jordan, Jordan Brand. It's at the highest level. The track record is there in every single way. It's not a person who is trying to get there or aspiring to get there. He's there."
Sanjay Kirpalani is a National Recruiting Analyst for Bleacher Report. Unless otherwise noted, all quotes obtained firsthand and all recruiting information courtesy of Scout.com.
Detroit – Jim Hackett, in his last speaking engagement on his last day as Michigan interim athletic director in March in Ann Arbor, challenged the early morning breakfast business group to find the “Easter egg” in the upcoming new Nike uniforms.
Later, he told The Detroit News about the detail that he believes recognizes diversity, with the understanding his remarks would not be published until after the uniforms were publicly revealed.
“It gives me goose pimples,” Hackett said excitedly.
Nike and Michigan unveiled the Jordan Brand “Jumpman” football jerseys Tuesday at the Ford Piquette Avenue Plant with Michigan coach Jim Harbaugh and former Heisman Trophy winner Charles Woodson in attendance.
Michigan’s athletic department and teams officially moved to Nike apparel and equipment on Monday.
Hackett, who played football at Michigan, has always been moved by the famous story from the 1930s about Michigan football teammates Gerald Ford and Willis Ward, the second African-American to play on the team.
Georgia Tech refused to play Michigan on Oct. 20, 1934 because of Ward. University officials had Ward, who would become a lawyer and Wayne County judge, sit out the game and Ford, who would go on to become a U.S. president, threatened to quit the team because of the incident. Ward asked him to stay.
In a team photo, Ford and Ward are seated next to each other. The No. 4 on Ford’s jersey No. 48 is like all the other 4s on the team – the top of it extends. The way Hackett sees it, though, it’s like a “little hat” from Ford’s jersey.
When I looked at it, I go, ‘Gerald’s hat is pointing to Willis, and this is the man he quit the team for,’” Hackett told The Detroit News. “Jim’s (Harbaugh) has put the championship team pictures back up, and I was looking back in time, and there’s no black people. And Gerald Ford’s year, we still didn’t do a great job of integrating.
“I started looking at the more modern photos like in the ’70s, and you see Bo (Schembechler) was with it. Bo kind of broke the color barrier at Michigan.”
The detail on the No. 4, which will appear in all current Michigan uniforms extending to all sports, is Hackett’s tip of the hat to diversity at Michigan.
“If you think this number is kind of a hat’s off to Willis, it’s basically saying as a player you wear a number, but it’s really your hat’s off to your teammate,” Hackett said. “In this case, it’s about everybody. We really care about the diversity.
“We carried this 4 – now we have a quarterback who was a 4 (Harbaugh), and it’s not because of him – but I love that the 4 has this odd thing to it. I will get criticized actually because it looks like you want to saw it off.”
Hackett was struck by the subject during a discussion with the mother of top 2016 recruit Rashan Gary, now a Michigan freshman.
“Rashan Gary’s mom came to me and asked me about diversity at Michigan, and I told her about ‘Black and Blue,’ the movie about Willis Ward,” Hackett said. “She had some really good questions about Michigan going backward in its enrollment.
“I want somebody to say, ‘Do you know why the 4 is the way it is?’ The idea is to keep a sticky thing in there. It’s Michigan.”
When Michigan replaced Adidas with Nike as its athletic apparel provider, many fans were thrilled, hoping it meant the end of the alternate-uniform craze.
While there still might be Nike proposals about different looks, the process on Michigan's end will be much different.
Former athletic director Dave Brandon was heavily involved in the alternate uniforms, beginning with the "throwback" for the 2011 Notre Dame game. But current AD Warde Manuel made britannica great books of the western world ebay today that while Michigan will look at Nike's options, there's no guarantee that they'll see the field.
"Jim (Harbaugh) and I haven't had a conversation, but I would leave that up to Jim and how he wants to handle that, either himself or with the team," Manuel said. "You can create the alternate uniform, but I may be a part of the conversation. But I'm not going to dictate to my coach, a certain game, you've got to wear a certain uniform.
"We'll work if we want to have one on the shelf somewhere, and then I'll leave it up to Jim and the team to make that decision if they want to wear it."
Manuel said there will be no alternates this season.
"We'll look at what they bring to the table and maybe some ideas that we may have," he said. "But for this year, we really like the look that they created for the team. . We're going to enjoy that, and then we'll look and have conversations with them about alternates and we'll see where that goes."
Harbaugh said at the uniform reveal this month that he likes Nike's ideas.
“I’m definitely going to keep an open mind to what their thoughts are and what their ideas are,” he said. “Not going to change the uniform design at this time, but I stand open to their ideas because some people just think of things better.”
U-M cornerback Jourdan Lewis has said that Harbaugh has mentioned an all-maize look in prior conversations.
Manuel addressed a number of other topics during the 37-minute session, including the possibility of moving the Michigan State and Ohio State home games to alternating seasons.
“The conversations are continuing to be had with what we would like, but there’s 13 other schools in the conference,” he said. “Scheduling, whether you have 10 teams in the league, eight teams in the league or 14 like we do, is very hard to do. .
“Would I love to see Ohio State and Michigan State on different years? Yes. Do I think it’s hard to do, given where we are now? Yes. Will I continue to have the conversations that need to be had to see if there’s anything that can be done? Yes. Is it easy? No.”
The schedule isn’t changing anytime soon, as conference games are set through 2019. Even after that, Manuel admitted many schools have scheduling issues they want settled.
“Every time I talk to our fans about it, they lament this year, but I say are you excited about next year? And they say, ‘oh yeah, it’s going to be a great schedule,’” Manuel said. “But we’re going to play the game no matter where they’re played.”
Harbaugh has said he doesn’t care about moving the games and enjoys the idea of playing both rivals on the road this year. But Manuel has other considerations, including ticket sales.
• A U-M spokesman announced that 90,000 season tickets have been sold this season, including 18,000 to students, and there was a 96% retention rate, including selling out all 81 suites. The student total is a slight uptick from last year. But there is no season-ticket waiting list, and anyone who wanted to purchase season tickets had the ability.
• Manuel said he expects that, if there are no changes to the satellite camp rules, Harbaugh likely will follow a similar path as this year, when U-M had nearly 40 camps across the country — and beyond — in June.
• Manuel wouldn’t hint about whether there will be a 2017 night home game nor the possibility of WrestleMania at Michigan Stadium, which has been endorsed by Harbaugh.
• The final cost estimate for the football weight room renovation could come this month, and Manuel hopes that the project could move forward in the spring. Attached to it likely will be a replacement of the roof of nearby Oosterbaan Fieldhouse.
Contact Mark Snyder at [email protected]. Follow him on Twitter at @mark__snyder. Download our Wolverines Xtra appon iTunesandAndroid!
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