AVR's work Featured on "The American Dream"

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Check out our CEO walking top-producing Rodeo Real Estate agent Scott Goshorn through one of AVR Studio's VR models for a residence in the posh Hollywood Hills. https://www.youtube.com/watch?v=5IkeR9ybSPw&feature=youtu.be

AVR Studio: Virtual and Augmented Reality are Changing How Million Dollar Buildings Are Designed

Virtual reality (VR) has many applications, but architecture and design are a sector where it is already revolutionising the way buildings, homes and retail stores are being designed. There are various tools such as HTC Vive’s and Immersion’s TruescaleEpic Games’ Unreal StudioLUX Walker, or Unity’s support of PiXYZ. VRFocus recently spoke to Founder and CEO of AVR Studios and IR Architect about how he started to look at VR as a solution to help provide their clients with a way of exploring their product before even building it.https://www.vrfocus.com/2018/05/avr-studio-virtual-and-augmented-reality-are-changing-how-million-dollar-buildings-are-designed/

AVR CEO Ignacio Rodriguez Speaking at Dwell on Design 2018

Come join us at Dwell on Design April 7, where AVR Studio CEO Ignacio Rodriguez will be presenting the panel "Leave it to VR: Technology's Expanding Role in the Modern Design Practice."



Come Visit Our Booth at VRLA May 5!

AVR CEO Ignacio Rodriguez will be speaking on the panel "VR Valuation: What Drives ROI." AVR Studio will also have a booth, location TBD. We look forward to seeing you there!



Architects & Artisans - An Interview with AVR CEO Ignacio Rodriguez

Check out this link to the latest interview our CEO, Ignacio Rodriguez, gave to online publication Architects & Artisans:




AVR (Architectural Virtual Reality) Studio is a virtual reality (VR) studio specializing in architecture, launched by Los Angeles-based architecture firm IR Architects. Led by CEO Ignacio Rodriguez and AVR’s team of professional VR developers, seasoned architects and interior designers, AVR will produce interactive VR walkthroughs of real-estate properties, ranging from concepts to in-progress previews, for their upscale clientele. The virtual renderings of properties will also incorporate detailed interior designs, providing a virtual staging of the space and most accurate representation of a finished blueprint. The VR property models allow clients to experience a new property prior to breaking construction ground, allowing for approvals, edits and additions, ultimately saving out-of-pocket costs and time on future revisions.


AVR Studio stems from the needs of IR Architects’ clientele, who required a better way to visualize their property beyond traditional renderings, in order to cut down on costly revisions.  Clients, developers and financial investors can experience future properties at their leisure with a VR head-mounted display. Viewers are immersed in a fully interactive three-dimensional environment that provides a virtual representation of the building as a whole, including every room and hallway, down to pieces of furniture within. Some of the highest-level VR models allow viewers to maneuver throughout the property and open doors, turn on the television, experience future poolside and city views. With expert guidance and collaboration from the lead interior designer on a project, the virtual environment can also provide textile choices, countertops, floor designs, and other specific decor features that bring the space to life. AVR’s models will illustrate every detail of a property, from the countertops and floors to lighting and property planning, while also providing accurate scale, depth, and spatial awareness.


AVR Studio also collaborates with leading real estate agencies in the Los Angeles region to produce VR models of their current and future property listings to communicate the design to potential clients and beyond.


Rodriguez is a self-made and visually-driven architect with an impressive slate of multi-million dollar properties and estates throughout the Hollywood Hills and Southern California that are amongst the largest properties in America. He is a vigorous force in the highly-competitive world of Los Angeles luxury residential architecture and is pushing to disrupt long standing architecture and real estate business models with the use of innovative technology.

Article In Venture Beat

Our CEO Ignacio Rodriguez wrote an article for VentureBeat this past Fall describing the integration of virtual reality into architecture and explaining its impressive capabilities in allowing clients to design, make changes and save money all before breaking ground on a project. As Ignacio says, “VR is on track to become an integral part of the architectural design process, as it helps sell an architectural idea better than any traditional formats. This disruption of longstanding architecture design and business models means that those who fail to adapt the new technology will be left in the [construction] dust. The future of architecture belongs to professionals that have this technology at their fingertips.” Click on the link below to read the article in its entirety.